ABOUT
JOI
I LOVE to
the status quo.
It’s one of my favorite pastimes.
I founded Remnant Strategy on the premise that the world was evolving and so should brand yet the inspiration was to create a consultancy for the culture. One that saw the nuances of people and advised business based on the beauty in nuance. I founded Remnant Futures Lab because I believe that thought leadership should not be reserved for a specific social class or country. And, finally, I founded The Ratio Project because I wanted to help decolonize research and see more people like me on the frontlines of innovation.
My journey includes stories that could fill several books, and maybe one day I’ll sit and finally write the adventures. But for now, I am excited to help people and meaningful brands discover their identity and then fill the world with new experiences and stories.
The Track Record of Stepping into Purpose & Freedom
a.k.a. The Receipts that I live what I coach
Drawing the vision of creating an apprenticeship program that brings more youth of color into marketing and strategy. An idea sparked by Open Minds, a plan I co-authored to implement DEI across IPG agencies.
Moving to Kenya (quit my job at Claire’s Inc., gave away most of what I owned and went to Kenya)
Praying about creating a consultancy that would bring positive impact to the center of strategy AND encourage growth that benefits Black people, Black communities, and majority Black countries.
Leaving my corporate job where I was well respected to step into the unknown.
(refer back to ambitious dream #2)
Praying about creating a consultancy that would bring positive impact to the center of strategy AND encourage growth that benefits Black people, Black communities, and majority Black countries.
Sketching the vision of creating more pathways to bring representation to research, design thinking, and strategy
(refer back to ambitious dream #1 and The Remix)
Featured Writing and Interviews
Featured Writing
‘You cannot heal the wounds you don’t acknowledge.’
Podcast Inverviews
Don’t Let Racism and Sexism Steal Your Hope in Today’s World
Episode 4: Break Out of Your ‘Brady Bunch’ Zoom Box: Pandemic Team Building
Speaking Up When You’re Not the Boss
Brands in a Gen Z World
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