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ABOUT

JOI

I LOVE to

the status quo.

It’s one of my favorite pastimes.

I founded Remnant Strategy on the premise that the world was evolving and so should brand yet the inspiration was to create a consultancy for the culture. One that saw the nuances of people and advised business based on the beauty in nuance. I founded Remnant Futures Lab because I believe that thought leadership should not be reserved for a specific social class or country. And, finally, I founded The Ratio Project because I wanted to help decolonize research and see more people like me on the frontlines of innovation.

My journey includes stories that could fill several books, and maybe one day I’ll sit and finally write the adventures. But for now, I am excited to help people and meaningful brands discover their identity and then fill the world with new experiences and stories.

The Track Record of Stepping into Purpose & Freedom

a.k.a. The Receipts that I live what I coach

2008
Ambitious Dream #1

Drawing the vision of creating an apprenticeship program that brings more youth of color into marketing and strategy. An idea sparked by Open Minds, a plan I co-authored to implement DEI across IPG agencies.

2013
Leap of faith #1

Moving to Kenya (quit my job at Claire’s Inc., gave away most of what I owned and went to Kenya)

2013
Ambitions Dream #2

Praying about creating a consultancy that would bring positive impact to the center of strategy AND encourage growth that benefits Black people, Black communities, and majority Black countries.

2018
Leap of faith #2

Leaving my corporate job where I was well respected to step into the unknown.

2019
Founding of Remnant Strategy

(refer back to ambitious dream #2)

2020
Featured Author of the book Discipling Redefined
2013
Ambitions Dream #2

Praying about creating a consultancy that would bring positive impact to the center of strategy AND encourage growth that benefits Black people, Black communities, and majority Black countries.

2020
Ambitious Dream #1 Remixed

Sketching the vision of creating more pathways to bring representation to research, design thinking, and strategy

2023
Founded Remnant Futures Lab
2024
Remnant Strategy opened second HQ in Cape Town
2024
Founded The Ratio Project

(refer back to ambitious dream #1 and The Remix)

Featured Writing and Interviews

Featured Writing

‘You cannot heal the wounds you don’t acknowledge.’

Podcast Inverviews

Don’t Let Racism and Sexism Steal Your Hope in Today’s World

Episode 4: Break Out of Your ‘Brady Bunch’ Zoom Box: Pandemic Team Building

Speaking Up When You’re Not the Boss

Brands in a Gen Z World

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